EssilorLuxottica : Making eyewear a gateway into a world of possibilities

At EssilorLuxottica, we lead the industry forward in a new way, shaping an era of products poised to revolutionize the way consumers perceive and engage with the world. Building this nascent category from the ground up, we are redefining expectations for smart eyewear, offering consumers the fashion-forward style of our iconic, must-have eyewear with a powerful array of technology seamlessly built-in and the best of visual correction and protection.

Ray-Ban | Meta: the first ever eyewear with live streaming and Meta AI built-in

To bring this vision to life with products that straddle the line between lifestyle and pioneering technology and following the successful launch of Ray-Ban Stories, last year we renewed our collaboration with Meta to launch Ray-Ban | Meta, the first ever eyewear with live streaming and built-in Meta Artificial Intelligence, offering consumers truly wearable and life-enhancing technology.

The new Scuderia Ferrari Collection for Spring/Summer 2024 is inspired by the spirit of sportscars and racing.

EssilorLuxottica’s new Scuderia Ferrari collection was conceived and developed on Formula 1 tracks, recalling Ferrari’s active DNA and the adrenaline rush of car racing. The collection features sporty, ergonomic and aerodynamic silhouettes typical of racing environments that favor technical high-strength, resilient materials, such as injected plastic and rubber. Wrap-around masks and geometric constructions explore a palette of saturated tones and bright colors, mixed with yellow or red details and lenses with a mirrored, iridescent effect that hints at a passion for speed and advanced performance. The racing shield is displayed on the frames, representing key values of innovation, aesthetics and technology applied to craftsmanship.

Discover the campaign video for the new Scuderia Ferrari Eyewear Collection now.

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